Our Concept Is Poised for Explosive Growth in the Fitness Industry
REGYMEN Fitness is excited to be part of one of the fastest-growing sectors of the fitness industry. According to MarketWatch, the boutique fitness industry is expected to be worth over $22 billion by 2022. This is an impressive increase from 2019 and shows that our industry is poised to not only survive the COVID-19 pandemic – but thrive.
In 2021, nearly half of the revenue from gym memberships came from the boutique fitness industry, and in the next five years, the boutique fitness industry is expected to add over 2,000 new studios. REGYMEN is proud to be a part of that growth and looks forward to contributing to the future expansion of the industry.
Boutique Fitness Demographics
So who is contributing to the boutique fitness industry boom? The average members of boutique studios are approximately 30 years old, which is significantly younger than traditional gym-goers, who are on average 40 years old. This provides valuable insight into how to develop our marketing strategy. Our target demographic tends to spend money on experiences over material possessions, and the unique offerings from REGYMEN are a great fit for someone seeking something fun, challenging, and results-producing.
With our attractive and flexible membership model, we are a great choice for people with unconventional schedules or those with little or no experience. And the numbers show that our studios and programs are resonating with the communities we serve. Now is the time to get on board our fitness franchise.
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Steps to Ownership
We've outlined all the steps to owning your own studio, so you can see how easy the process is!Our Process
Check out our available markets to see if we can build a REGYMEN in your area.See markets
Frequently Asked Questions
Have more questions about REGYMEN? We've answered some of our most asked questions!Read our faq